Services

Advisory built around execution and outcomes.

Every engagement is led personally by me and shaped around your goals. Start with one focused area, or address the whole revenue engine.

Schedule a Discovery Call

Select a service to see how the engagement works.

Revenue Growth Strategy

Focus leadership on where growth is genuinely available, then turn it into an execution plan the team can run.

Where growth is realistically available
Priorities the team can act on
Plans tied to how the business operates

See the details

Outbound Sales

Sharper targeting, messaging, cadence, cold calling, and follow-up — measured in qualified meetings, not activity.

Clearer targeting and account selection
Messaging that earns a reply
Cadence and follow-up discipline

See the details

SDR / BDR Programs

Onboarding, playbooks, coaching, hiring profiles, and the operating rhythm that makes ramp predictable.

Onboarding and ramp structure
Coaching and call review rhythm
Hiring profiles and expectations

See the details

Sales Enablement

Sales process optimization and CRM discipline so stages, qualification, and forecasts mean the same thing to everyone.

Process and stage definitions
CRM discipline and reporting
Practical, usable sales materials

See the details

AI for Sales

Put AI to work on prospect research, personalization, meeting prep, follow-up, and workflow automation — without unnecessary complexity.

Research and personalization support
Meeting prep and follow-up
Automation where it saves real time

See the details

Sales Technology & Vendor Advisory

Evaluate CRM, AI, sales engagement, and revenue technology platforms, with guidance through vendor selection, pricing discussions, contract renewals, licensing decisions, and technology optimization.

Platform evaluation and shortlisting
Pricing, renewal, and licensing guidance
Optimizing the tools you already own

See the details

Fractional Growth Advisor

Fractional sales leadership for companies that need experienced revenue leadership without a full-time hire.

Regular leadership guidance
Pipeline and forecast review
Support for hiring and ramping

See the details

Engagement detail

What each engagement covers.

Revenue Growth Strategy

We identify where growth is realistically available in your market, then convert that into a plan your team can execute this quarter — not a deck that sits unused.

Who it's for

CEOs and founders carrying the revenue number
CROs inheriting an inconsistent plan
PE-backed leadership teams under a growth thesis

Common challenges

Growth depends on a few heroic reps
Too many priorities, none finished
Plans that never reach the front line

What I deliver

Segment and ICP prioritization
A focused growth plan with owners and timing
Leadership operating cadence to keep it on track

Expected outcomes

Clear agreement on where growth comes from
Fewer priorities, executed further
Forecasts leadership can defend

Schedule a Discovery Call

Outbound Sales

We rebuild outbound around the accounts worth winning: tighter targeting, messaging that earns replies, and a cadence the team can actually sustain across calls, email, and LinkedIn.

Who it's for

Teams whose outbound has gone quiet
Companies too dependent on inbound or referrals
New sales leaders resetting prospecting

Common challenges

High activity, few qualified meetings
Generic messaging and weak follow-up
Reps avoiding the phone

What I deliver

Account and contact targeting model
Call, email, and LinkedIn messaging frameworks
Multi-touch cadence and live call coaching

Expected outcomes

More qualified meetings per rep
Shorter path from first touch to conversation
Pipeline that is created, not waited on

Schedule a Discovery Call

SDR / BDR Programs

We build the onboarding, coaching, and management rhythm that turns SDR and BDR hiring into a repeatable program instead of a gamble on individual talent.

Who it's for

First-time SDR/BDR team builders
Managers with uneven rep performance
Companies with high early attrition

Common challenges

Long, unpredictable ramp times
Coaching that never happens consistently
Unclear expectations and metrics

What I deliver

30/60/90 onboarding and ramp plan
Playbooks, call reviews, and coaching cadence
Hiring profiles, scorecards, and metrics

Expected outcomes

Faster, more predictable ramp
More consistent performance across the team
Lower turnover in early-career roles

Schedule a Discovery Call

Sales Enablement

We define the process, qualification, and CRM discipline that make your pipeline mean the same thing to every rep, manager, and board member.

Who it's for

Leaders who don't trust the forecast
Teams with inconsistent qualification
Companies scaling past founder-led sales

Common challenges

Deals sitting in the wrong stage
CRM data no one relies on
Materials reps never use

What I deliver

Stage definitions and exit criteria
Qualification framework and deal reviews
CRM hygiene standards and reporting views

Expected outcomes

Forecast accuracy leadership can trust
Faster, clearer deal reviews
A process new hires can learn quickly

Schedule a Discovery Call

AI for Sales

We apply AI where it returns selling time: research, personalization, meeting prep, follow-up, and administrative work — with practical guardrails.

Who it's for

Teams curious about AI but unsure where to start
Leaders wary of tool sprawl
Lean teams needing more capacity

Common challenges

Experimentation without adoption
Generic AI output that damages credibility
Reps losing hours to admin work

What I deliver

Prioritized AI use cases by time saved
Prompt and workflow standards for the team
Enablement so adoption sticks

Expected outcomes

More selling hours per rep
Better-prepared, more relevant conversations
AI used with judgment, not as a gimmick

Schedule a Discovery Call

Sales Technology & Vendor Advisory

I sit on your side of the table when evaluating CRM, AI, and revenue technology — through selection, pricing, renewals, and licensing decisions.

Who it's for

Leaders facing a major renewal or purchase
Teams paying for tools they don't use
Operators consolidating a bloated stack

Common challenges

Vendor claims that are hard to verify
Overlapping tools and unused licenses
Renewals negotiated without leverage

What I deliver

Requirements definition and vendor shortlist
Evaluation scorecards and reference questions
Pricing, licensing, and renewal guidance

Expected outcomes

Better decisions with less vendor influence
Lower spend on unused capability
A stack the team actually uses

Schedule a Discovery Call

Fractional Growth Advisor

Experienced sales leadership on a fractional basis — pipeline reviews, coaching, hiring support, and steady accountability without a full-time executive hire.

Who it's for

Founders still leading sales themselves
Companies between sales leaders
PE-backed teams needing interim leadership

Common challenges

No senior coaching for the team
Hiring decisions made without a playbook
Momentum lost between leadership hires

What I deliver

Recurring pipeline and forecast reviews
Manager and rep coaching
Hiring, onboarding, and comp plan guidance

Expected outcomes

Consistent leadership attention on revenue
Better hires, faster ramp
Continuity through leadership transitions

Schedule a Discovery Call

How I Work

From first conversation to lasting change.

Discovery

We start with a conversation about your goals, your market, and what has and hasn't worked so far.

Assessment

I review pipeline, outbound activity, process, and CRM to understand where execution breaks down.

Strategy

We agree on a focused plan — the smallest set of changes likely to produce the largest improvement.

Implementation

I work alongside your team, coaching in live deals and real conversations as the plan takes hold.

Operating Rhythm

We put the cadence, accountability, and reporting in place so the improvements last.

Next step

Not sure where to start? Let's find the first fix.

One conversation is enough to know whether I can help — and what I would address first.

Schedule a Discovery Call About Jon