Outbound Execution
Targeting, messaging, cadence, and follow-up that lead to real conversations.
Insights
Field notes on sales execution.
I write about what comes up most in client work. New pieces are published here as they're written.
Topics
The topics I return to most.
Pipeline Creation
Building coverage that holds up to review rather than filling a report.
SDR & BDR Programs
Onboarding, coaching, accountability, and the rhythm that keeps teams productive.
Sales Process
Stages, qualification, CRM discipline, and handoffs that everyone applies the same way.
AI for Sales
Where AI genuinely helps with research, personalization, preparation, and follow-up.
Sales Leadership
Forecast discipline, coaching cadence, and the habits that sustain performance.
Have a question?
If a topic here applies to your team, let's discuss it directly.
Thirty minutes on your pipeline is usually more useful than an article.